Mapping customer delight by discriminating augmented communication technology for sustainable advantage

Design and Explanation of Measuring Model for the Impacts of Information Communication Technology on Sustainable Development

This study seeks to recognize the impact of ICT development and its role in improving sustainable development indices for Iran. The role of sustainable development and ICT in various fields has been initially undertaken. Then, validated models of ICT impacts were introduced. Subsequently, the related studies in these areas were reviewed and analyzed. Next, the ICT impacts on the main dimensions...

Does the Quality of Online Customer Experience Create a Sustainable Competitive Advantage for E-commerce Firms?

Claims have often been made that the quality of online customer experience web site ease of use, selection of goods offered, quality of customer service, the effectiveness of virtual community building, and site personalization are crucial to the success of e-commerce firms. If differences in the quality of online customer experiences provide a long-term competitive advantage, we would expect a...

“Leveraging Customer Information for Competitive Advantage.”

Internet and database technologies enable marketers to collect ever more extensive information on their customers' needs, preferences and past behaviors, but marketers often claim that they are challenged to make effective use of the information. Despite the substantial literature on market information utilization, the topic of customer information has received limited attention from marketing ...

Front cover Retain and Delight Your Customers by Applying IBM Predictive Customer Intelligence

Information systems for sustainable competitive advantage

There has been an increase in the attention paid to the strategic potential of information systems and a new willingness to accept the possibility that information systems can be the source of strategic gains. This belief is reflected in a host of publications, from the popular press to respected journals. Much of this has been supported by a very limited set of prominent and well publicized su...